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Be Your Own Boss
Whether you’re looking to earn extra money or are ready to grow a side hustle into a real business, this fully updated 2021 Edition of Start Your Own Business is your first step toward entrepreneurship.
Now in its 8th edition, this timely business bible presents covers how to plan, market, and maximize profits during your first three years. more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, with guidance and inspiration from successful business owners, business and financial experts, marketers, and thriving entrepreneurs, Start Your Own Business uncovers what you need to know before launching your startup, securing financing and venture capital, positioning and marketing your new idea, and growing your business from startup to household name. Learn how to:
Avoid analysis paralysis when launching a businessDefine and research your ideal audienceTest ideas in the real world before going to marketPropose and win funding from venture capitalists, government programs, and banksEvaluate locations and whether a co-working space is the right move Run successful Facebook and Google ads as part of your marketing campaignUse micro-influencers to successfully promote your brand on social media Cover your bases when you hire and manage employees
From the Publisher
Assess if you’re ready to pursue entrepreneurship.Determine if you have a good business idea and if the timing is right.Learn how to create a winning business plan.
Find out why self-financing may be a good jumping off point.Discover how to find and attract investors.Gain insights into how to obtain government loans.
Decide on a location, how you’ll transport goods, what your inventory will consist of, and more.Dive into the hiring process and setting up employee benefits.Figure out what type of equipment and technology you need for your business.
Learn how to create a compelling brand image.Develop a winning marketing plan that will attract and convert customers.Identify selling techniques that work for your business model.
Set up your business’s social media accounts and boost brand engagement.Build up your arsenal of digital tools and paid search services.Take advantage of networking opportunities through your social channels.
Set up an organized bookkeeping strategy.Find out how to effectively manage your business’s finances.Get tips and advice about handling small business taxes with insights from a tax expert.
Publisher : Entrepreneur Press; Eighth edition (August 10, 2021)
Language : English
Paperback : 876 pages
ISBN-10 : 1642011355
ISBN-13 : 978-1642011357
Item Weight : 2.06 pounds
Dimensions : 6 x 2 x 9 inches